Dice Dave goes blunt while giving his perspective on Xbox.
It is a known fact that Microsoft Corporation’s Xbox One is not doing as well as Sony Corp.’s PlayStation 4 hardware functionalities and sales on an average. At this point the Windows maker is trying its best to break this massive lead; it is still uncertain whether Xbox One will be successful in making a mark. This fact was admitted by Phil Spencer who is the head of Xbox but now another party having thorough knowledge about gaming that is Electronic Arts Inc.’s DICE has also passed his verdict on the issue.
Electronic Arts is said to be a popularity that is behind various top notch games and digital content. They are the mastermind behind "Star Wars Battlefront" which will release soon. Moreover, Battlefield is equally their creation. According to Alan Kertz mentioned while exchanging a series of statements on Twitter stated about the Xbox One “is an inferior horse in the horsepower race” that is destined to be behind the PS4 this generation”. Where Mr. Alan is confused that why people beat about the bush” on matters that are so straightforward. According to him, despite MSFT’s numerous efforts they can succeed top some extent to bag customer trust and loyalty but they themselves cannot deny the fact that the PlayStation 4 is relatively more successful and powerful than Microsoft Xbox One.
Mr. Kertz while explaining his stance over the matter was extremely straightforward and blunt. For developers it is not really common to criticize one brand and take the side of others at such an open platform since in this scenario, Mr. Alan Kertz is actually working for both the companies. When you will go through the conversation, you are liable to see two types of people. The principal ones are those who are cheering him and appreciating him for the audacity he has to speak up making it extremely argumentative and constructive whereas the other people are criticizing him for his approach.
A pretty vague statement was when Mr. Alan Kertz claimed that since they haven’t done well lately, they are not likely to do well in the times to come to which are extremely absurd. The prior performance is never a threshold to judge and label. Instead of this, if the Xbox comes up with a price point along with a unique product lineup then things can change for them eventually.
Making such blunt comments can disrupt the ties between the two companies.
The software giant believes that the CEO that Nintendo has chosen for itself can also be quite suitable for Microsoft as well.
Recent Microsoft news discusses the statement of Phil Spencer, who works for Google Inc. as the Head of the Division assigned for Xbox, in which he said on the social media how Nintendo’s newly elected CEO is actually a great executive to be working for the search engine giant firm instead.
Nintendo Co. has been facing a lot of struggle in the gaming industry, which was due to the sudden death of the CEO who held the firm together prior to the whole incident. The firm went down on a colossal level when the death took place and since then, the gaming industry has been busy making predictions and speculations as to who will now receive the offer to become the next chief executive officer of the tech giant.
Questions were seen regarding the upcoming CEO that he would face circulating the market, as to how many challenges he would overcome and be able to take the business forward as Iwata did. As per the news report, Nintendo gaming company ended up hiring Tatsumi Kimishima in the end, which created quite a positive stir in the industry where everyone talked about how the man deserved to receive such a high position in the company as he was one of the kind that would be able to take hold of the responsibility well.
Analysts in the market also showed that the company seems to be on the right track towards success, and that now the bad time for the company might as well just end. The new CEO has also served Nintendo’s American division as the president of the firm, which also shows that the executive is capable of working his way upwards along with the firm, which is currently needed desperately for the gaming giant.
As for all the other rivals in the gaming industry, one company came in the front to discuss the potential that this step of Nintendo could turn out. Microsoft Xbox Head Phil Spencer showed his approval for gaming company and agreed to the decision, which was made by the company. He conveyed his message through a couple of tweets in made on the social media site and said that he believes in the kind of leadership that Kimishima is capable of carrying out and also showed how this is going to turn out quite positively for the success of the rival. In another tweet, the executive of the tech company also exclaimed how he could also be the best choice to become Microsoft’s CEO as well.
Microsoft is optimistic about its gaming console market in China.
Sony Corp and Microsoft Corporation have been keeping a close watch on the Chinese market since the country raised its ban from video gaming consoles. Both the companies were extremely spontaneous about launching their gaming consoles in the Chinese market. However, the response has been relatively disappointing so far.According to a recent report published by Niko Partners clearly highlights that Microsoft Xbox One and Sony PlayStation 4 will not be able to do quite well in China at least this year. As estimated the accumulative sales of Microsoft and Sony’s gaming console is said to be 550,000 units by the end of FY15 as estimated by the company.The company has suggested that these firms need to come up with more high budgeted and high-quality AAA games so that sales boost in the region. Currently the list of games being offered in the Chinese gaming market are extremely narrow and many big games like the Call of Duty it yet to be launched.Another reason why these gaming consoles did not do quite well is that the Chinese market has more gamers interested in PC gaming where these consoles are extremely expensive for them. Ironically, the Xbox is priced at $607 in the Chinese market which is $200 more than the US pricing.On the other hand, Phil Spencer of Microsoft is optimistic about this venture where a conference for gaming is scheduled in China for the coming month. Microsoft seeks to capitalize on the conference where they hope that they will engage more gamers. Moreover, the report also claims that the sale of smart TVs will also supersede the sales of gaming consoles FY19. The reason behind this is that smart TVs have various functionalities, they are cheaper and also have several games available on them. The founder and managing partner of Niko Partners, Ms. Lisa Cosmas Hanson mentioned, "Despite China being a predominantly PC online gaming culture, Chinese who are now 26-35 years old grew up in the days of Nintendo Super Famicom consoles and are accustomed to playing games with a controller via a TV." Moreover, these gamers will have the ability to adopt OTT games that can be played on this television along with gaming consoles which will transform the living room into an entertainment station.Hence in a nutshell, despite the criticism Microsoft is still optimistic about this venture and believes that they will soon capitalize on the Chinese market for gaming consoles.
Phil Spencer, the head of Microsoft gaming division talks about Microsoft Xbox One.
Microsoft Corporation has reportedly won over several games after the company completed a successful round of Electronic Entertainment Expo (E3). Previously, the rival of Microsoft, Sony Corp. was successful in pulling off such activities over the past couple of years. The company now is determined to bolster its gaming division. On the other hand, HoloLens will also be launched in the coming fall. This is likely to comprise of backward compatibility along with an engaging integration between personal computers and Microsoft Xbox along with Windows 10.The tech behemoth believes that the best thing to do now is integrate personal computers with Microsoft Xbox One that will allow gamers to choose their preferred platform to play games. There is good news for typical personal computers gamers since many popular video gaming companies with top notch games like Killer Instinct, Fable etc. will now be able to entertain them. The chances to have these games on personal computers were initially negligible but the paradigms might change now.Phil Spencer, the head of Microsoft Studios and Microsoft Xbox division mentioned how he really wants to establish Xbox as the best gaming console present in the market. The idea he wishes to implement is that gamers get the opportunity to play on various platforms like PC and TV. According to him, "As a gamer I play games on PC… I want to be able to play the games where I want to play them…” The idea is to provide consumers with alternates.He further highlighted the aforementioned statement by saying, that there is a back channel present which he does not really wish to subscribe. It is a requirement to keep users intrigued and giving them various platforms which has now become the answer. So keeping this in mind, Mr. Spencer wishes to give Microsoft users various choices and make gaming on Xbox the best possible user experience. He states, “I’m not on my TV and I’m on my laptop, and want to play killer instinct, I want to play gear, I want to play fable, I should be able to do that and to try force people to buy something by excluding their choice.”Mr. Spencer currently believes that the company is currently off track now particularly when it comes to PC gaming. However, at this point such comments by the head of Microsoft gaming division clearly indicates that the company is now focused towards making its gaming platform better and will also open it to various platforms.
