Sunday, 28 June 2015

Apple iPhone Sales To Reach 53 Million In Third Quarter



As reported by Morgan Stanley, Apple iPhone sales likely to hit 53 million units in Q3.

Apple Inc., the tech behemoth is all set to schedule a time where they will reveal their earnings for the third trimestral when July FY15 ends. The company has been extremely successful with the rampant popularity of Apple iPhone 6 and 6 Plus. This has resulted in the tech giant to grow considerably in each trimestral. However, analyst at The Street believe that the popularity of iPhones is likely to experience a downfall since the refresh cycle issue is becoming an issue for users.

An AlphaWise survey was conducted by Morgan Staley that will help them to track the demand for iPhone for the three month tenure ending in June. According to the survey, Apple is back in the game where it might sell around 53 million iPhone units during the current trimestral. This forecast, however, remains unchanged to what they predicted in May.

Katy Huberty, an analyst at Morgan Stanley believes that the growing markets have immense potential where China is likely to drive growth for them. The Chinese market has demands that are relatively late in the production cycle. Huberty highlights that the results of AlphaWise survey seem to be on par with the supply chain checks that took place recently for Apple.

According to Jasmine Lu, the tech analyst for Morgan Stanley believes that the company will be able to sell almost 54 million units of its flagship smartphone.

Huberty further believes that if all other aspects are monitored and remain constant, the three million devices according to the survey along with the 50 million other units estimations made for the iPhone would result in an increase in revenues by $.8 billion for the company. This would actually result in an 11 percent increase considering “Morgan Stanley’s EPS estimate of $1.82.”

Apart from that, the tracker by the Morgan Stanley for Apple Watch clearky highlights that the need for Apple iPhones has now stabilized at a 20 percent higher if considering that the first iPhone took almost six weeks to its launch. According to Huberty, “"Watch interest in the week of launch was about half that for the first iPhone, but the Watch has seen a much smaller deceleration since the initial spike.”

Hence, in a nutshell, Morgan Stanley has made an estimate which will not be so difficult for Apple to achieve considering the immense popularity of their products and services with the masses. The company has established itself as a reputable brand and this will help to sale swiftly in the long run.

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