Friday 30 October 2015

Microsoft Adds Video Message Filters To Skype

Microsoft modified Skype by adding cool new video message filters.

Microsoft Corporation is all geared up to bolster its voice calling platform Skype. In accordance to this, the company has rolled out various improvements that are aimed to enrich user experience. The company has added video message filters on its mobile application. Thus the Skype application compatible with the Apple iPad and iPhone along with Google Android will make the entire Skype experience extremely vibrant, joyful and energetic. As per the Skype team these messages are basically short clips that can be sent to your Skype contacts. This is not it, the Microsoft users can also customize these video clips to add a personal touch to the messages. Recently Snapchat came up with its video message filters that became extremely popular amongst the masses. Likewise, the Skype video message filters serve a similar purpose. However, the thing that will discriminate the feature by MSFT and Snapchat is that the video message on Skype can be viewed at any time and will not just be a missive. Moreover, you do not need to be online to view these messages. On the bottom left of the screen when the Skype browser is launched, you will see a video message screen. You will have to activate the option to take advantage of this feature. The option will allow you to choose the video filter you like then simply preview it to check if it is as per your liking. Once it is chosen, start recording the video. The filters are a lot of fun and are added according to the season. This encompasses balloons, ghosts that add to the Halloween fever, face changing feature, costumes etc. Moreover, they also have some negative filters that make you look ghastly. The experience is more engaging for Apple iPhone 6s users that since the device boasts of 3D Touch options that breathe in life to these filters. Skype also wants to make the platform better focusing more on customer experience thus they have also made several improvements that are aimed to load the conversations faster. So now users will not have to deal with lag while using Skype. The initiative taken by the company is extremely smart since the competition in the industry is increasing on a rampant pace thus it is important to constantly improvise and intrigue the users. Skype is extremely popular since a fairly long span of time since it is considered to be a pioneer in this domain. They do have their niche audience but now all they need to do is hook them to the platform.

Thursday 29 October 2015

Microsoft Inaugurates Its Fifth Avenue Store


Microsoft has launched its flagship store at Fifth Avenue.

Apple recently announced to establish its flagship store. Thus, now following the lead of the tech giant, Microsoft Corporation has also established its first store at 53rd Street New York along with Fifth Avenue. The idea behind this flagship store is to allow the Microsoft users to engage and interact with the company’s products through first-hands experience. The outlet has been designed in a manner that caters to the shopping culture at Fifth Avenue. According to the company’s press release, the Windows 10 producer has been working hard to come up with this stores for more than six years approximately. The store currently has five floors that cover an area of 22,369 sq. ft. So a similar store service experience will be offered to visitors like the company’s retail outlets. The only thing that is an added advantage is the interactive experience that has not been offered at their other retail stores yet. In 2009, the organization established its first retail store in Arizona, Scottsdale, whereas the first outlet by Apple was constructed in 2001. This does not mean that Microsoft retail is stumbling in any way since the company is already operating a series of stores in almost 189 global markets that have housed almost one billion people who have tried using their products and services. David Porter, Chief Vice President of Microsoft’s Worldwide Retail and Online Stores’, mentioned in a comment, “Our store on Fifth Avenue — as well as every other one of our locations across the U.S., Puerto Rico, and Canada — is here to showcase the best of Microsoft to the local community. We exist to build relationships with our customers, one person at a time, and we are excited to do that on Fifth Avenue starting today.” As per the company, management is extremely happy with the launch of the flagship store and will be celebrating that throughout the day. Kevin Turner, the chief operating officer will commence the inauguration ceremony of the store. Once the ribbon is cut, a curtain will fall down and the store interiors will be revealed for the masses. The good news is that the company will also offer tickets to its community concert to around a thousand people who are in line to grace the event. Pitbull will perform at the said concert. People can hardly wait and head up to Microsoft flagship store at Fifth Avenue. Experts also liked the idea and concept of such stores.

Wednesday 28 October 2015

Apple Aims To Target The Shopping Season



Apple comes up with a new shopping category for the holiday season.


Apple Inc. is all set for the upcoming holiday season by introducing a new category for shoppers on the company’s App Store, as reported by Fortune. The recent feature will house all e-commerce related applications in one category, which will enable all Christmas and Thanksgiving shoppers to shop with convenience. The company initially listed the shopping apps in the lifestyle section but now it will be moved to the 25th category of applications offered by the tech giant. On November 5, the tech behemoth will reveal its recent shopping platform. It has been evaluated that the platform is becoming extremely popular due to the increase in demand of shopping via mobile phones and other portable devices. The reason why the handheld devices are contributing to shopping is that the traffic on Internet via these devices has increased in comparison to computers. Figures were cited by Fortune from Flurry, app analytical platform, owned by Yahoo in order to add weightage to the claims. More than any other category, the apps which catered to mobile shopping was used almost 174% more in FY14 than any other year in the history. According to a survey conducted by Google, during the holiday shopping season almost 54% of individuals who wish to shop will actually sue smartphones. This is actually great news for retailers having apps like Groupon, Amazon, eBay, Walmart along with other applications that are used for comparison of prices or reviewing of products. Moreover, payments services, such as Apple Pay, will also be a part of the category for Apple users. The Apple Pay incorporates the NFC technology that allows mobile payments to be made instantly. The service is being sued in United Kingdom and United States where it will soon be expanded to other regions across the globe. Jennifer Bailey, who is the Vice President of Apple Pay, stated that the applications which link themselves to Apple Pay actually pushes shoppers to spend more on the site since it curbs down the hassle to add the card details and shipping information. Fortune also cited Alan Tisch, Chief Executive Officer of Spring, who has agreed with the statement mentioned above and believes that by suing Apple Pay, the checkout time minimizes by almost 50%. Thus, this makes the checkouts relatively easier. This is great news for vendors and shoppers since the hassle to search will simply minimize now and makes it convenient for them.

Monday 26 October 2015

Apple Watch Gets Facebook Messenger

Apple has finally launched the Facebook messenger for its Apple Watch which will enable the users to send and receive voice messages, emojis etc. Apple has now officially launched Facebook messenger on its Apple Watch. The new Facebook messenger on Apple watch will now allow users to send stickers, voice notes, likes, emojis and much more. Facebook messenger on WatchOS2 was released on Thursday and is supported only by the latest version of IOS software. The updated app is now available for download from the iTunes store. The WatchOS2 users can now easily access to their Facebook messages using the FB messenger. The messenger on watch will be useful when you have your handset in your bag and you want to reply to a message promptly. For that you can use your Apple watch. You can not answer the messages either by sending stickers, like or select from predetermined answers. The messenger will also allow the users to send and receive voice messages using a built-in microphone in the watch. Photos can also accessed from the watch. The watch however won’t support animated sticker and GIFs. If you are used they will show as static on the messenger app. The app is handy as users can send and receive messages quickly as they won’t be able to send long messages through the app. It needs to be seen whether the Facebook messenger app will work well with the watch or not. Facebook messenger can now also be accessed from iPad’s multitasking apps. The messenger contacts and conversations can now also be searched from the screen of users’ iPhones as announced by Apple and Facebook. So you can now keep yourself updated with your friends and family even without your phone and laptop through the Apple watch Facebook messenger. It needs to be seen when Apple will launch the full version of the much awaited Facebook app which the company had hinted to launch soon back in March 2015. Analysts in the tech industry who have been keeping a track on the giant’s movement on its smart watch are of the opinion that this step of the iPhone makers is a huge step for the social networking giant, as it will help it to get more users on his network. On the other hand, for all its valuable customers which are opting for the smart watch, the tech company has already announced that all the users have to do is to update their OS on the Watch and they will be good to go.

Dice Dave Gives His Verdict On Xbox



Dice Dave goes blunt while giving his perspective on Xbox.

It is a known fact that Microsoft Corporation’s Xbox One is not doing as well as Sony Corp.’s PlayStation 4 hardware functionalities and sales on an average. At this point the Windows maker is trying its best to break this massive lead; it is still uncertain whether Xbox One will be successful in making a mark. This fact was admitted by Phil Spencer who is the head of Xbox but now another party having thorough knowledge about gaming that is Electronic Arts Inc.’s DICE has also passed his verdict on the issue. Electronic Arts is said to be a popularity that is behind various top notch games and digital content. They are the mastermind behind "Star Wars Battlefront" which will release soon. Moreover, Battlefield is equally their creation. According to Alan Kertz mentioned while exchanging a series of statements on Twitter stated about the Xbox One “is an inferior horse in the horsepower race” that is destined to be behind the PS4 this generation”. Where Mr. Alan is confused that why people beat about the bush” on matters that are so straightforward. According to him, despite MSFT’s numerous efforts they can succeed top some extent to bag customer trust and loyalty but they themselves cannot deny the fact that the PlayStation 4 is relatively more successful and powerful than Microsoft Xbox One. Mr. Kertz while explaining his stance over the matter was extremely straightforward and blunt. For developers it is not really common to criticize one brand and take the side of others at such an open platform since in this scenario, Mr. Alan Kertz is actually working for both the companies. When you will go through the conversation, you are liable to see two types of people. The principal ones are those who are cheering him and appreciating him for the audacity he has to speak up making it extremely argumentative and constructive whereas the other people are criticizing him for his approach. A pretty vague statement was when Mr. Alan Kertz claimed that since they haven’t done well lately, they are not likely to do well in the times to come to which are extremely absurd. The prior performance is never a threshold to judge and label. Instead of this, if the Xbox comes up with a price point along with a unique product lineup then things can change for them eventually. Making such blunt comments can disrupt the ties between the two companies.

Wednesday 21 October 2015

Microsoft Revamps Music Service Groove

Microsoft to reign over the music industry with Groove.

Microsoft Corporation is trying its best to offer the best services where they are working really hard to offer the best product offerings. They are extremely diligent and are devising ways to attract consumers. The company at this point of time understands that the market for music streaming services is extremely competitive thus they are trying its best to make a sound mark. Initially it was said that the company made its debut by launching Zune music streaming which is now turned down by MSFT. So now to compete with industry giants like Apple’s music streaming service known as Apple Music and Spotify they are all set to launch Groove Music. As per the early signs, Groove Music service has been successful in gaining its ground when compared to the more dominant players in the music streaming business. This can be judged since the service can support the Sonos speakers along with the embedded support for iHeartRadio that shows that the company is making successful efforts to make a mark. So initially Zune was not a part of popular music streaming service ever thus Groove at least has established itself as the upcoming competitor. So now with the launch of this service in Microsoft users can have a music streaming service which they can call as their own whereas the company stands a chance to fight and establish itself. So all it needs to do is improve its service to actually fulfill its promise. The company has now introduced a unique feature which is gapless audio playback. So the audio player now has the ability to jump on the next track immediately without pausing. This feature is available in the current version of Groove that is 3.6.1352. So all those who wish to listen to music without any hindrance and love their current playlist would certainly enjoy interruption free experiences. For all those who are using the contemporary version of Groove dealt with a good amount of time interruption when each song ended. So now, all Groove users can embrace the change with the recent update. It needs to be noted here that these features are only available for Microsoft Windows 10 only and are also not available for Windows 8.1 until any notification is made in this regard by the company. Microsoft at this point is multitasking in a good way to engage consumer and establish its niche once again. If they get successful then nothing can stop them from reigning over the industry. 

Monday 19 October 2015

Microsoft Corporation Launches Skype For Business On iOS



With Skype for Business, Microsoft makes it easier to communicate with one another, share resources and create an interactive meeting by simply making sue of one app.

Microsoft Corporation has unveiled its iOS app for “Skype for Business” on Wednesday.the service devised by Microsoft Communication will not officially replace the contemporary Lync Tool by the company. The service was launched in August and since that time the service was in its preview mode but now the app can be downloaded from Apple’s app stores or iTunes Store. The application itself caters to all video and voice call features along with instant messaging and conference calling that is also available in the company’s standard application. However, there are certain other features that solely target business acquainted users. A blog was published by the company where Mr. Praveen Maloo, the marketing director highlighted the company’s strategy for this venture. There were various sign in problems that users had to deal with on Lync 2013 app that ran on iOS 9. So the new application gives enterprise and business users with a more secure platform allowing them to integrate Microsoft’s Active Directory in a better manner. The Skype dashboard has also been updated by the company enabling them to display the conversation, search bar for contacts along with the bar that has schedules regarding the upcoming meetings. If users click on the right, they can join the conversation whereas when clicked on the left, the user gets access to meeting details. All the recent conversations can then be synced on all devices where the search bar has some top notch searching capabilities. The meetings schedule can be put by the company on full screen mode where the fresh buttons that are enlarged can be used to add a contact directly to the meeting. Also, the conversation can also be muted whenever required. If there is any shared content, Microsoft users can also view that allows the Skype video can also be viewed by the speaker so that they can actually keep pace with what’s happening around them. Moreover, the option to add PowerPoint slides to the app in the times to come here. However, for now, users can view presentations through desktop sharing. So now attending meetings has become relatively easier for people even if they are not present at their desks. The company’s service will give enterprises a wider canvas that is using Apple operating system iOS. This service can undoubtedly connect company employees across the globe making it easier for them to communicate with one another, share resources and create an interactive meeting by simply making sure of one app.

Friday 16 October 2015

Microsoft To Launch Its Controller USB Adapter

Microsoft is eyeing the Windows gamer by releasing a dongle for Xbox One controllers.

When it comes to PC gaming on Windows, some users are still more inclined towards the idea of playing using controllers. While the canvas is extremely broad when choosing controllers to play any game on the PC, Xbox One controllers have actually build up its image as one of the best choices available in the market. The only issue with the Xbox controller while gaming on PC is that it can be only connected through a standard micro USB. However, things are likely to change soon as Microsoft Corporation announced earlier about a wireless USB Dongle compatible with its controller that is expected to be released soon. As per the listing, the USB Wireless Adapter on Microsoft official store, the device will be launched on October 20 that will be retailed at a price of $24.99. This price tag is said to be a bit steep while considering the price of such devices as of yet. The reason is that the complete package will be extremely pricey at $85 considering that it is for a controller to be used with the PC. Apart from that, the device dongle is perfect for all those users who have more than one Xbox One controller in their possession. This will make it easier for gamers since the dongle will enable the controller on the PC without the need of physical wire that is connecting the PC and controller. So far the company is not showing any preorder option but it is expected that an option will soon make its way on the store. As per expectation, the company has already cleared that the wireless USB Adapter will be only compatible with Microsoft Windows 10 only. No other operating system will be supported as of yet. Microsoft users will not be surprised to see dongles and other unofficial drivers supporting the prior Windows versions or other operating systems. Sadly, all those who were expecting to connect their Xbox 360 controllers with the new dongle will be extremely disappointed. Since the company will not support the old device. The company at this point of time has actually taken a good step to bolster the windows Pc gaming industry however, they need to consider the pricing for the device since buying a dongle that is priced at the higher side seems like a complete wastage of money. If these users had to invest so much, why wouldn’t they actually buy a console in the first place ask many. 

Thursday 15 October 2015

Apple Blocks Apple News App In China

Apple has decided to block Apple News due to the censorship laws in China.

Apple Inc. has discontinued the use of its News App in the Chinese market as reported by New York Times who cited a source that is closely associated with this venture. The Apple News application that caters to stories and other digital content produced by multiple sources is so far only accessible to the company’s clientele within the United States. Moreover, testing is also being done in other regions like Australia and Britain. Those users who already have the application installed on Apple products can use it whilst traveling. However, the only constraint is that the app cannot be used in China claims New York Times. As per the report, when any user launches the News app in China, the top banner that usually shows the current news, depicts a message that claims, "Can't refresh right now. News isn't supported in your current region." This scenario has created a rough situation for Apple since it always portrays itself like a progressive firm whose primary focus is to advocate innovation and human rights. This creates havoc since China is the largest Internet market across the globe that has very strict rules in terms of censorship. All Internet based companies are liable to comply with strict censorship rules as per their law. Along with that, they also have to come up with the firewall mechanism that tends to lower or, in most cases, block international web based services. Previously, Google also stopped its search engine related services in China once a dispute happened with the local government over censorship. China is said to be the second largest market for Apple where during the third quarter a record was touched with sales worth $13 billion reports the New York Times. Mr. Xi Jinping who is the President of China, visited the United States last month where the chief executive officer of the iPhone making company, Mr. Tim Cook met the authority. The reason why Apple might have banned the app in China can be the time that it will have to spend to filter out content. This, instead it chose to completely disable the app within the region. However, some users are not content with the move, who believe that the company is not just restricting Internet access but also stopping users from previewing the articles that are saved already on the devices. The move is blunt but the censorship laws in China are relatively absurd to comply too.

Wednesday 14 October 2015

Google's 'Alphabet' Strategy Officially Implemented

The search engine giant has finally become the subsidiary of its new parent company Alphabet Inc and change has implemented following the end of the last session of trade in stock market.

Google Inc’s strategy to become a subsidiary of its newly materialized parent company has now been implemented, as the tech giant will now be referred to as Alphabet Inc now where the search engine company will be working under it to carry out the same old business activities. According to the latest news, the giant was seen to announce to the market as to how it has decided to change its status from being a sole company to becoming a subsidiary now, by the end of the trading session of the day. The company also informed as to how the name of the holding will be changing whereas the two tickers that are used by the tech giant’s stock, namely GOOGL and GOOG will remain the same. All the shares that are traded with Google’s stock name will now be traded within the market with Alphabet’s name now. The whole strategy that has been adopted by the company is for the purpose of making sure that all the different businesses that have been working under the search giant’s rule can now work under the new parent company now and be accountable to it only. Since the software giant has always carried out different kinds of businesses in a very successful manner, many might have questioned this new plan of the firm but the fact is that the industry giant needs to make sure that all the different sectors that are being worked upon are established in a way where the profit can be maximized in the best possible way. Google business has turned out to be quite a profitable advert business over the period of time but with the new steps taken, the management of the company is hoping to make things even better within the firm. In other news, it was seen that Amazon Inc, the retail giant, seems to be giving the software holding Alphabet a difficult time where the revenue generation is concerned, as it is taking away all the ad clicking business revenue that the search engine company usually depends on for making considerable amounts of money in every quarter. A recent survey has also shown that most of the users opt to shop from Amazon right away when they think of shopping online, which might be a good news for the retail giant but has turned out to be a moment to worry for the software giant on the other hand, which needs to think of other ways to attract users to its website to maintain revenue generation coming in from clicks on ads. 

Tuesday 13 October 2015

Microsoft Launches New Products At Windows 10 Event; Analysts Turned Bullish



The software giant has introduced some new products at its Windows 10 event and analysts believe that the company has a bright future to look forward to.

Microsoft Corporation has released some new gadgets at that the company hosted on Tuesday in New York. The reviews that came around from the analysts who attended the event came out to be quite on the positive side and it seemed like the software giant managed to wow the critics in quite a lot of ways, with a quite a lot of gadgets. The tech company first introduced the new Lumia along with its much talked about Surface Pro and Band, attracting quite a lot of positivity from around the attendees of the event. Furthermore, the Windows 10 OS that is designed and own by the company is going to be available in all the above mentioned new products. Following an announcement made by Microsoft business, it was seen that the software firm will also be making the Windows 10 update even to the upgraded version of the Xbox One. A couple of analysts in the market who covered the activities of the company at the event turned out to be quite bullish about the giant’s future as they believed it came up with a plan to redeem itself just how it should have done. Analysts of the equity firm FBR Capital Markets released a research note on the event and expressed how the new gadgets released by the tech firm is going to take it much forward in the near future, which is just what it needs at the moment. The show that was put up by the Microsoft software at the event turned out to impress the analysts quite a lot, following which they were seen to discuss how many potential customers could the technology company attract towards its new devices. It has been made clear a couple of times that with the introduction and release of Windows 10, the software company is looking towards a proper comeback in the market where it is aware of how much the pressure is. The tech company currently holds on a 3 percent share in the hardware market, which is exactly what it is planning to change about itself in the industry. The news regarding the event also suggests that the new technology products which have been offered by the firm to the users is a massive effort by the management to make sure that it is recognized as a major manufacturer of great hardware gadgets. This also shows that the giant is looking towards increasing its market share in the industry. 

Friday 9 October 2015

Microsoft Settles Down Patent Disputes With Google



The company has settled down all kinds of issues it has had with rival, Google, in order to work together in the tech world.

Microsoft news revolves around how the software giant has settled down all kinds of lawsuit issues it had with rival search engine giant, Google Inc. Both the companies have come around to settle down a deal in in which they will both have decided to overlook the patent dispute that has been consuming both the giants and by working out a deal, they have come to the conclusion of making things better for each other as far as tech business is concerned. All such patents issues, which have been dismissed, were about smart phones, technology for Wi-Fi and for different video games, which were raised by both the companies not only in the United States but also in the German region. The details of the latest deal have not yet been given to the press but software giant informed the industry of the developments that took place while Google did the same. This patent war had started back in 2010 and after five years, both businesses thought better of carrying it forward and have decided to bury the hatchet to progress further in the tech world, in an improved manner. Most of the patents that were problematic for the companies were related to the Motorola Mobility department, which was once a part of the search engine giant. In a press conference that was held jointly by both Microsoft software business and the Android owners, it was seen that the companies ended all issues and have decided to turn things around by collaborating on further projects for supporting progress in the technology and software industry. In all the patents, the one that became much of a problem for search engine company was when the Windows owners filed a complaint that the rival was using its rights for it Motorola subsidiary that it used in its Xbox. The war went on for two years and subsided when the giant ended up receiving a massive $14.5 million to make up for all the damage that was done by the organization. Not only this, but Microsoft business also ended up working against the sales of Motorola phones as it claimed that the smart phones used one of its very own technology called the Active Sync option it provided in its own Android phones. These issues have been continuing since then but the latest press conference shows that the companies have settled down the dispute to work together for their customers.

Thursday 8 October 2015

GoPro Inc Redefines Its Strategy



After a rough start, GoPro now wishes to redeem itself by altering its strategy and coming up with affordable products.

GoPro Inc. has been facing a tough time with where now it seems that the action camera giant is diverting its focus and is targeting a different set of consumers this holiday season. The core focus of company is to consider affordability during the current trimester. As per the company’s official news, they are all set to announce a camera that will be known as GoPro Hero+. This October, its approach is customer centric targeting affordability. The new Hero+ is said to be priced at $200, which is the second cheapest offering after Hero that is now being retailed at $130. GoPro itself calls Hero as the most basic camera and ideal for those who wish to experiment. Like all its devices, it will also have user-friendly features, such as QuikCapture, along with supporting 1080p30 and 720p60 video. In comparison to this, Hero+ is likely to have more up to date features. When it comes to functionality, there is no significant difference between Hero+ LCD and Hero+ except that the former costs $300 and has a touchscreen. The Hero+ camera will record at 1080p that depict 60 frames-per-second along with Bluetooth and Wi-Fi capabilities. Apart from this, GoPro recently announced that it would slash $100 from its popular Hero 4 camera that looks similar to a cube and is waterproof. Therefore, this actually means the price of Hero+ LCD and Hero 4 is now same. When it comes to the size, Hero 4 is relatively small and more user friendly to Hero4 Silver that is retailed on the same price for significantly weak sales. The reason why the company is strategizing is that it has received feedback from consumers and sellers where both demand a price cut. Many investors are now backing from GoPro stocks merely because there are several concerns regarding the weak sales graph of Hero 4 Session. In just a matter of a month, GoPro stock price has surged by 37% when comparing to NASDAQ and S&P 500 that have both declined by 4%. Apart from this over the past five days, GoPro stocks have gone down by 5% merely because of the report published by Barron. The report stated that the firm is likely to give up on a substantial chunk of its profit mainly to competitors that manufacture smartphones. According to investors, it is also believed that the sales of GoPro have peaked. Many analysts also believe that the reason behind the entry of a new product along with price cuts actually indicates that its management is still skeptical about staggering growth.

Google Cardboard Competes With Microsoft Virtual Reality Kit



Google gives a tough time to Microsoft VR kit through its Cardboard.

Google Inc.’s virtual reality venture Cardboard is an easy on the budget virtual reality box. The company has come up with a foldable box that allows you to mount the smartphone. The reason why Google came up with this system is that it wanted to encourage virtual reality developers to experiment and come up with various applications. Google rolled out the venture in 2014 under I/0 which was under the able leadership of Damien Henry and David Coz. Virtual reality is gaining momentum in the tech world with a steady pace. Facebook is one of those companies that also invested in the venture by purchasing Oculus whereas Microsoft also came up with HoloLens. Google decided to come up with a device that was not only cheap but gave a canvas for developers to experiment. This device is relatively different from Oculus or HoloLens that are high end and expensive. The good thing about Google’s Carboard is that it does not rely on vendors or external manufacturers. The design is extremely systematic with a procedure that prompts users as to how the device can be created by materials easily accessible at their homes. A cardboard simply needs to be cut into a particular shaped prescribed by the company that is equipped with a lens having a focal length of 45mm. apart from that you will need magnets, rubber band, loop fastener that can also be paired with an additional near field communications tag. Moreover, if you do not want to make one, there are preassembled kits easily available in the market priced as low as $5. Microsoft on the other hand has become relatively active in the virtual reality domain especially when it comes to HoloLens that will work on all devices that have Windows 10 installed. The device is likely to be hefty priced and will only use by those companies who wish to experiment and develop it further. HoloLens is not the competitor to Cardboard since they are two products extremely different in nature. However, now Microsoft is all set to come up with a similar device like the one Cardboard named as VR kit, which will be a cost alternate for developers to experiment. Google is present in the virtual reality industry since a long period of time thus the search engine giant has already established its niche. Microsoft will not be giving a tough time to Cardboard immediately unless it comes up with an extraordinary device that is budget-friendly.

Wednesday 7 October 2015

Microsoft Corporation to Bring A Change To Financial Report Starting Next Year



The software giant has rolled out a new reporting style for the next quarter of the company to be reported on October 22, 2015.

Microsoft Corporation has recently released a report in which it has discussed some new ideas that it is thinking of adopting to bring about some changes in the way it reports financial quarter’s news to the market. The tech company announced its new ideas to the press in which it focused on making changes to the way things are conveyed to the investors and shareholders. The plan is to make sure that all the relevant stock and financial news that is to be reported to the public is done in such a manner that more preference is given to the ‘mobile first, cloud first’ mantra that the CEO of the firm is seen repeating and working on normally. On the other hand, Microsoft software informed that the financial reporting that will be done by the company in every quarter will give all of its focus on three main departments, including cloud, personal computing and productivity. The software giant is all set to release its earnings report for the first quarter of the fiscal year on October 22, 2015 and will be constructing the report in accordance with the focus on three important departments mentioned above. Since the giant has decided to change the way things are reported to the industry, it has also decided to add the gross margin and revenue digits to the report that will be reported for the first time in a different style. Also, this change will take place only for one quarter and will not follow for the rest. Following the last session of trade that was carried out by Microsoft stock, it was seen that the share value experienced a dip by 1.48 percent, which is a threatening downfall to be considered, bringing the share price to $43.29. The stock of the tech and software giant has scored the highest position on the index with a share price of $50.05 whereas the lowest that was touched by the same stock was at $39.72. Analysts in the tech industry have been looking at the Microsoft shares closely and have come around to have multiple opinions about the activities of the giant business firm. The company has been presented with a ‘buy’ rating by analysts from Piper Jaffray and it also looks like the analyst has an overly bullish outlook on the giant considering the $53 target price that was given to it in a research note. This target also shows that the firm is currently below on the index by 22.4 percent. 

Tuesday 6 October 2015

Will Apple Face Challenges Before Launch Of Electric Car?



The tech company's step into the automotive industry is expected to bring in some challenges for the giant before the actual launch takes place in 2019.

Recent news suggests that the fact that Apple is working on an electric vehicle should not bother other giants in the EV industry as the software firm could be facing some serious problems and challenges before the launch that a lot of people might be overlooking. Even though the date that has been set for the release of the car is due in 2019, analysts are seen talking about how this does not seem to be an easy journey for the company to take. One thing that the software giant could be ignoring is the fact that because it has had a successful business in the tech industry, it does not guarantee a progressive business even in the automotive industry. Since this is also the first step Apple business is taking into the auto industry, it could very well be a shaken one. The Californian Company has reportedly been one of the most high sales scoring giants in the industry but analysts believe that this does determine downright success in the auto business, as company like Porsche are also seen struggling with their yearly revenue, where reports discuss how the iPhone maker seems to be earning more than the famous car company, which is something to keep in mind as to how much the tech company can actually earn through the car business. On the other hand, Apple software firm has also conveyed it to the press a couple of times that the company has a massive revenue generation that is sure to help it see through all the problems or losses that could be faced in the future. Analysts, who are looking at the current situation of the company from all angles, are not of the same opinion. Even though the car producing business demands for more man power and more investments, it is believed to not give back in the same way. Reports have shown that the margin on profit that the auto companies receive is much lower than what the tech companies, especially Apple, is earning in the current situation which is being taken as a point that could disappoint investors in the long run. The software giant currently enjoys a colossal operating profit at around 28 percent which is a figure to be reckoned with, while on the other hand, Porsche earns around 16 percent profit which almost half of the value. Analysts are also talking about how Apple tech company might be facing some challenges where the government rules and laws are concerned, as the giant has not faced strong regulations before, which every other auto maker has to face in the industry.

Apple inc Receives Offer From Foxconn To Invest In Sharp

The software giant has been offered by Foxconn to take over Sharp, which might be considered by the company for its own benefit in the long run.

The most recent news about Apple is about how Foxconn has made an offer to the software giant regarding making a huge buy of Sharp, which has been struggling in the stock market for some time. According to a report by Nikkei business, it was seen that Foxconn has shown interest in taking over the popular LCD business but has come around to have little capital for it. Therefore, through an offer made to the iPhone makers, the company is making an effort to take over the business with shared capital from the tech giant. Now analysts are talking about why the tech company would want to accept the deal in the first place, and the only reason that seems to make sense is that it also uses the LCD displaying for its own gadgets, which is why it might think about accepting the deal. The LCD business that both Foxconn and Apple business could think about buying has been going through a tough time regarding the money for a long time. Analysts believe that the iPod maker has many reasons as to why they should help the company to get back in its place. If it did not, the tech giant will have to suffer in the long run, as then it would have to look for other companies and suppliers to get the best LCD possible for the gadgets. In 2012, when Sharp began to struggle, there were many analysts in the market, which suggested the software giant to take over the business. The firm, however, did not oblige and went its own way by not investing in the business that provided it LCDs. Analysts now believe that Apple software giant is not in a position to let Sharp fall completely and it is likely that it might end up signing the deal with Foxconn anyway. Taking a closer look at the whole prospective of the iPod makers buying the firm, analysts have come to the conclusion that if Sharp regains its position in the market, it is positively going to affect all the companies related to it, including Apple and Foxconn in a massive way. As per the analysis of financial executives in the industry, it is being said that Apple stock might be in a good position to accept the deal. Even though all of its revenue generation is later on spent in international ventures, it is possible that the firm sees the potential in the deal that all the analysts seem to be discussing.

Sunday 4 October 2015

Nintendo's CEO Deemed As The Perfect President For Microsoft By Phil Spencer

The software giant believes that the CEO that Nintendo has chosen for itself can also be quite suitable for Microsoft as well.

Recent Microsoft news discusses the statement of Phil Spencer, who works for Google Inc. as the Head of the Division assigned for Xbox, in which he said on the social media how Nintendo’s newly elected CEO is actually a great executive to be working for the search engine giant firm instead. Nintendo Co. has been facing a lot of struggle in the gaming industry, which was due to the sudden death of the CEO who held the firm together prior to the whole incident. The firm went down on a colossal level when the death took place and since then, the gaming industry has been busy making predictions and speculations as to who will now receive the offer to become the next chief executive officer of the tech giant. Questions were seen regarding the upcoming CEO that he would face circulating the market, as to how many challenges he would overcome and be able to take the business forward as Iwata did. As per the news report, Nintendo gaming company ended up hiring Tatsumi Kimishima in the end, which created quite a positive stir in the industry where everyone talked about how the man deserved to receive such a high position in the company as he was one of the kind that would be able to take hold of the responsibility well. Analysts in the market also showed that the company seems to be on the right track towards success, and that now the bad time for the company might as well just end. The new CEO has also served Nintendo’s American division as the president of the firm, which also shows that the executive is capable of working his way upwards along with the firm, which is currently needed desperately for the gaming giant. As for all the other rivals in the gaming industry, one company came in the front to discuss the potential that this step of Nintendo could turn out. Microsoft Xbox Head Phil Spencer showed his approval for gaming company and agreed to the decision, which was made by the company. He conveyed his message through a couple of tweets in made on the social media site and said that he believes in the kind of leadership that Kimishima is capable of carrying out and also showed how this is going to turn out quite positively for the success of the rival. In another tweet, the executive of the tech company also exclaimed how he could also be the best choice to become Microsoft’s CEO as well.

Thursday 1 October 2015

Microsoft Corporation Filed With Lawsuit Against Gender Discrimination



The software firm has been found to be discriminating its female workers for quite some time now, and has recently been convicted under a lawsuit.

Microsoft Corporation seems to be trouble again for showing biasness towards an ex-technician who has gone to the court to file a lawsuit against the firm. This lawsuit has been filed against the firm by Katherine Moussouris, who previously worked in the company as a technician for a period of 8 long years. The discrimination case has been made by her as she believes that the software firm follows a pattern that involves putting down most of its female workers which has just not been working nicely for any of them.
The lawsuit has been filed against the software giant which talks about the unpleasant experience Katherine has had in the firm and it has also been explained by the individual how the tech company does not believe in providing upgrades and raises to the women in the firm and gives all the incentives to just the males. This kind of behavior is not accepted by the courts coming from any company, no matter how big or how small, which means that the software giant could be in trouble with the authorities. It has also been stated in the complaint filed that the firm is also known to avoid promoting its female staff which shows the amount of discrimination the women have to face in the environment of the firm. According to an employee of law firm Outten and Golden based in the city of New York, it turned out that Microsoft business has been doing this discrimination for some time now, which makes it all the more difficult for the female workers to progress in their field. Katherine has reportedly taken help from the same law firm and all the accusations made by here towards the tech company are slowly being proved by the law firm based in NY. The main problem arises when it shows how the Microsoft software giant is actually following a systematic pattern which automatically discriminates the women. Through this pattern, the firm not only ignores the females when it comes to promotions but also cuts them out from receiving incentives and bonuses, which has come around to be very unfair on their part. Furthermore, another attorney at a law firm has come to the conclusion that the firm is most probably using a system which is an artificial one and always ends up putting the males on the top, showing open discrimination to the women. This has turned out to be quite negatively coming from such a huge tech giant and it looks like the tech firm will pay a big price for carrying this act out.