Microsoft Surface Phone To Be A Game Changer

Microsoft's restructuring will help in their smartphone, cloud computing and Internet of Things domain.

The chief executive officer of Microsoft Corporation, Mr. Satya Nadella has made a big change in the structure of the company where he has bid farewell to almost 7,800 individuals belonging to Microsoft’s mobile phone department. He has also written off $7.6 billion for the acquisition of Nokia which was made under the leadership of Steve Ballmer.

“We are moving from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem including our first-party device family,” Stated Mr. Nadella. So now the company will strategize and focus on more targeted markets. This encompasses three types of consumers like the ones who are still loyal to Windows, customers who are cost conscious, along with enterprise consumers.

This way the company is creating their demand in the market where Surface Pro will also play a significant role. Microsoft Windows has to deal with immense competition since Apple Inc.’s iOS and Google Inc.’s Android have a strong share of the market.

At this point, another issue which MSFT is dealing with is that app developers are not interested in developing applications for the ecosystem since iOS and Android are more money making. So it is a relatively sane decision which Microsoft is making since it cannot compete with the likes of iOS and Android.

However, with the launch of Windows 10 scheduled for July 29 will ensure that connectivity for users occurs on various hardware devices allowing Microsoft to have a circuit feasible for smartphones. Microsoft focus at this point is to come up with smartphones, bolster its cloud computing domain and Internet of Things to make its mark in the times to come.

So now their primary focus should be to make these services work smoothly so that they can ensure a connected life. Previously the company did relatively well with the Surface hybrid so now a Surface phone makes sense since they will use their expertise to gain customers/

The company has also revealed that a "Universal Windows Platform Bridges," which will assist developers to port applications present on other operating systems so that they work on Windows.

This is a great step taken by the company to bolster its services and make smartphones that also follow a similar format. Mr. Nadella has insights which are benefiting the company to a great extent. However, now they are required to take bold steps that will help them to sustain and fight back to redemption.