Wednesday, 3 February 2016

Google To Combat Jihadi Ideology

Google will come up with counter narratives when Jihadist terms are searched.

Alphabet Inc. the parent company of Google is all set to embrace a massive change by devising ways that will help combat jihadist ideology via its search engine platform.
All those people who support the Jihadist mindset and type words that support this agenda on Google will be linked to anti-radicalization links. This will be as part of their pilot scheme as announced by the company.
The new technology derived by the company actually means that those individuals who are at the verge of being radicalized will be provided with Internet links that are completely polar to what they are actually searching for.
A senior executive at Google,  Dr. Anthony House, has unveiled the pilot project to the MPs where he critically analyzed the role of Internet giants whilst dealing with terrorism.
 “We are working on counter-narratives around the world. This year one of the things we’re looking at is we are running two pilot programmes,” claimed Dr. House. He further added, "When people put potentially damaging search terms into our search engine they (will) also find these counter narratives"
The idea which Dr. House advocated is relatively simple and might bring a huge change. The company wishes to ensure that the positive agenda is approachable by the masses. Apart from that, they also wish to make sure that when other individuals come up with search terms that are relatively damaging then they will have to sift through counter narratives. It is similar to make them go through a different perspective that might help them change their mind.
Most governmental institutions have actually realized that counter narratives play a great role in eliminating terrorism. For instance, the videos produced by the Levant and the Islamic State of Iraq generally referred to as Isis- the idea will promote Muslims and other radical individuals to stand united against terrorist mindset.
The Commons were acknowledged by Dr. House regarding the select committee where the search engine removed 14 million videos from its video streaming platform, YouTube for a variety of reasons such as terror provoking content along with breaking other rules.
The company primarily got 100,000 flags from the members of the masses regarding content which they find inappropriate.
The Twitter executive, Nick Pickles claimed that the micro-blogging platform has been successful in removing thousands of extremist accounts in a time span of 12 months. The platform which presently has 320 million active users has hired above 100 individuals that have been divided in teams to cater to inappropriate use of the social media platform.
This is a great way to combat terrorism since a little can make a huge difference in the long run. The damage has already been done but tech giants can now play an active role in minimizing the damage. Google and Twitter need to be appreciated for their endeavors and other tech giants need to come up with similar plans.

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