The Canadian smartphone maker got a bit too excited after launching the Priv; however with the discontinuation of Facebook and WhatsApp on the devices, worse times are ahead for the company.
Many believed Blackberry Ltd.’s luck would turn around with the introduction of its android powered smartphone, Priv. However, BB user’s dismay Facebook and its subsidiary, WhatsApp, an instant messaging and voice calling platform is pulling the plug on Blackberry. Earlier this month, WhatsApp announced that it will not make the service available on the smartphone’s made by the Canadian phone-maker and now Facebook, Inc., the social media giant has announced that it won’t be providing support to it either.
WhatsApp announced last month that it will be ending support for Blackberry’s smartphone by the end of 2016, so users have until then to enjoy the service on their BB devices. The team of the instant messaging app stated: even though the BB operating system has done a lot for the platform and has been an important part of their story, it has been unable to offer the kind of capabilities that are required for the company to evolve their apps features.
On the other hand, Blackberry stated in a blog post that they are extremely disappointed in the social media company’s decision as many users were attracted towards their devices because of these apps. Despite the fact that the Canadian smartphone maker even fought back with these two and tried to convince them to change their minds; unfortunately they took firm on their decision.
This move does not work in the favor of the Canadian smartphone manufacturer at all, as now users will not be able to share anything on social media platform with the help of a button. The users will lose the ability to sync their contact with Facebook and will not be able to do numerous other things. To avoid all that hassle they simply won’t purchase the products anymore which would results in a significant decline in the company’s sales.
Many Blackberry users have turned to twitter to voice their views however we believe that people voicing their opinions and disappointment will not make much of a difference anymore. Users have stated that they are saddened by the fact that BB10 Leap users will not be able to use these social platforms on the device anymore and that they will have to turn to other devices such as Samsung Tablets etc. to enjoy the experience.
To tackle this problem, the company has come up with alternative solutions which includes the introduction of a new feature called ‘Great Apps on Blackberry’. This latest feature by the smartphone maker will comprise of 20 best applications that will be featured for 14 days each month; even though this latest addition might seem appealing to app developers, it might not be much of an attraction for the end users. The fact that the users won’t be able to use Facebook and WhatsApp on their smartphone’s anymore is saddening news for BB as it will result in Blackberry losing millions of users.
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