Google Is Devoted To Improve Its Cloud Computing Platform

Ms. Diane Greene likely to change the fate of Google cloud computing

Alphabet Inc. is a tech giant that is currently operating the largest computer network. However, its business to rent out time on the particular computer to others is generally referred to as cloud computing is extremely behind other tech giants such as Amazon.com Inc. etc.

The company has been taking several strides to gain momentum, Google, a division of Alphabet has decide to turn the renowned Silicon Valley entrepreneur, Ms. Diane Greene who has made VMware Inc. – a corporate computing junction. Sundar Pichai, the executive at the search engine giant has granted Ms. Greene immense authority to take over the company’s cloud computing mechanism that encompasses keeping an eye on sales, engineering, marketing and support.

Many perceive that the most important aspect of her job will be to take charge over organization however, this is not the case. Ms. Greene will actually teach GOOG how to sell the cloud computing offerings to various companies.

Before Ms. Greene founded VMware back in 1998, the 60 year old lady worked at three majot tech based companies. VMware is known for making virtualization technology extremely popular that allows companies to run their computers in an efficient manner- this served as a precursor when it comes to cloud computing. Ms. Greene has been serving GOOG as a director since 2012 and has always advocated the need for cloud computing.

According to Dan Sturman, the present head of engineers at Cloudera Inc – that deals in software for data analytics, apart from that he was also a former engineer at Google stated: “She clearly has a passion for enterprise customers.” He further added, “This will be great from a DNA injection point of view for Google.”

Mr. Sturman revealed that on weekly basis, Cloudera Inc. conducts meetings that involve all engineers, support, sales, and teams for product development along with marketing professionals.  Similar meetings were also conducted by Google but only product managers and engineers graced the meeting where technical issues were only given utmost attention. So far no comments have been observed on the matter from a Google spokesperson.

As a director from Google, Ms. Greene has persuaded all executives and engineers to work really close with two big companies so that they can adapt all the services and products mentions Mr, Sturman.

Google has transformed itself into an extremely valuable company by coming up with services to the corporate and individuals clients and changing the face of advertisement completely which will help them to lure cloud computing clients.

IBM Strengthens Its Cloud Computing Market Through Clearleap Acquisition

IBM's acquisition of Cloudleap will bolster its cloud computing domain.

As an initiative that is likely to bolster the importance of International Business Machine Corp. in the cloud-computing world, the company has announced recently that they have now acquired Clearleap – a cloud-based service provider of videos.

The company will work in collaboration with the cloud-computing platform at IBM so that they can provide the Information Technology giant with an efficient infrastructure to monetize, manage, and evolve their user video experience. This will enable the safe delivery of digital content over mobile and web based devices. So far, it has not revealed the financial aspects of the deal.

IBM has been dealing with a rampant decline in terms of the sales of hardware components. So now it has narrowed down its focus on security, analytics, and cloud computing. Apart from this, it has also acquired Silverpop – a digital marketing automation platform provider – to bolster its cloud computing.

Moreover, IBM also has Strongloop on their portfolio that offers app development software for businesses through a “JavaScript programming language Node.js.” which is open sourced. Softlayer was also acquired by IBM, which is a cloud computing storage service for almost $2 billion in the fiscal year 2013.

Other than this, the company is also trying its best to promote its cloud infrastructure. In 2014, it stated that it would spend almost $1.2 billion to develop 15 new data centers. It understands that cloud computing is the ‘next big thing’, which is likely to take it to newer heights. 

IBM at this point of time has been investing massively to promote cloud computing at its company, which is only possible through a sound infrastructure that makes it distinct from other big corporations in the Silicon Valley.

IBM is currently not only improving with cloud computing but also trying its best to improve healthcare sector through Watson. The efforts by the company’s executives show that they are destined to grow in the times to come if they continue to offer top-notch services. Moreover, it has also been reported that the organization will increase its operational activities in the Indian market that is poised to grow.

Cloud computing has gained traction in a small span of time. As predicted by IDC – a renowned research company – the cloud infrastructure “will grow by 24.1% to $32.6 billion in 2015.” This makes IBM to position in better shape. However, the intense competition in the tech sector poses a threat to every tech business.

Intel To Explore Opportunities In IoT Sector

Intel Corporation has been doing relatively well when it comes to the Internet of Things (IoT) since the company launched its platform for the Internet of Things the previous year.

Intel Corporation has been doing relatively well when it comes to the Internet of Things (IoT) since the company launched its platform for the Internet of Things the previous year. It will not be an overstatement to claim that this might be the sector which will churn in substantial revenues for the company. It needs to be taken into consideration that the company is trying its best to bolster relations with other companies in the Information Technology sector.

Almost a week back, the company made another major accomplishment where they launched their second platform for the Internet of Things. The platform will cater to hardware, software and reference architecture. This platform caters to quite a few reference architectures that boast of the company's recent Quark processors solely devoted to the Internet of Things domain. These are easy and free of cost OS that boast of a diversified cloud suite and analytical capabilities from Wind River.

As per the chip maker, by the fiscal year of 2016, they will launch their SE system on chip (SOC). Since 2014, when Internet of Things was first launched and to date, the IT world has been taken by a storm. Together with cloud computing and wireless communications, the idea was put forward for connect everything together. The idea was to generate synergies so that the flow of information becomes rapid. Thus, in a short time IoT became the core selling product of Intel. The company initially was just upping its game in the PC domain but that particular industry was staggering and stumbling.

So now the company has left its rival behind and is on top of its game. Despite the market has become extremely saturated, the company's effort deserve applause. As per the analytics company, IDC, the market for worldwide sales in the Internet of Things domain has accumulated to $7.1 trillion by the fiscal year of 2020 that was initially $1.9 trillion back in the fiscal year of 2013. According to Intel's financial results for the third trimestral of the fiscal year of 2015, the cloud computing sales which is the biggest segment has gone down by 7% during the same tenure in the fiscal year of 2014.

On the other hand, the sales of Internet of Things have gone up by 10%. So Intel has potential to grow if it starts to streamline its focus further in the IoT domain. There are numerous horizons that can be explored.

Microsoft To Increase The Prices Of Its Cloud Computing Platform

Microsoft Azure during relatively well with its cloud computing platform.

Over the past couple of years, cloud computing has gained significant momentum where many cloud service providers have modified their technologies along with offerings so that they can sustain in the industry. Moreover, prices have also slacked drastically so that the consumption rate increases. Microsoft Corporation, Google Inc., and Amazon Inc. are few of those companies that has reduced the prices of their cloud computing platform earlier. However, now the software maker has decided to increase the pricing of its cloud computing platform.

Microsoft Azure is MSFT’s cloud computing platform that has been designed by the firm to deploy, develop and look after applications and services across a global data center network. These platforms are either hosted by the company’s partners or they manage it themselves. This platform has the ability to support third-party apps along with various tools and programming languages. The platform was launched earlier in 2010 and was known as Windows Azure, but later it was renamed to Microsoft Azure.

This news was put forward by The Register once they got hands on a Microsoft official to discuss their cloud computing platform. This spokesperson talked about how this platform is now being recognized and used globally where the rate of adoption fluctuates from country to country. So the company actually chalks out its strategy according to the region in which it is operational.

He further added, "The Company continues to evaluate the market conditions in the countries in which we operate. As a result, we will be adjusting the prices for the company’s enterprise cloud services in Australia, starting 1 August 2015.” These changes will be implemented across the globe.

These plans by the company were publicized when Mr. Aidan Finn a renowned blogger got access to the company’s emails from which excerpts were extracted and posted on a website. According to the blog, a 13 percent increase is observed in the prices of Eurozone along with a 26 percent increase in the Australian region.

This clearly highlights that the company has been successful in making its niche market where growth rates show that the company has potential to further increase its market share across the globe.

It is a known fact that Azure is one of the top notch Microsoft products and a leader in the cloud computing domain. The company has become extremely competent and is now on par with the cloud computing service of Amazon Web Services and Google. The company has more room to prosper in the times to come.

Bidness Tech - IBM Partners With Facebook

IBM partners with tech giant Facebook to boost its cloud computing business.

The International Business Machine Corp (IBM) is one of those companies that is on a roll and is collaborating with several big tech behemoths in order to change its fate and emerge successfully. The company unveiled its recent achievement where it has collaborated with Facebook Inc (FB) for its future endeavors.

Both the companies have joined hand in order to sell Facebook’s advertisement services to the massive portfolio of IBM that includes top notch Fortune 500 firms. Moreover, IBM has also ventured to sell its cloud computing services to Facebook that will be powered by their highly sophisticated data analytics software engine.

The firms believe this step will be a great partnership endeavor that will allow marketers focusing on retailers on the whole so that they can deduce and analyze what the masses are actually doing while using Facebook’s services. This will actually allow them to chalk out customers that might prove fruitful for them. Moreover, targeted advertisements will then be sent to them via Facebook as well as come up with better campaigns that will gain potential customers.

Apart from this, Facebook has also vowed to be a part of IBM’s R&D, advertisement thinks tank known as “IBM Commerce THINKLab”. This platform will allow designers, experts, researchers to assist firms in coming up with phenomenal campaigns and derive ways to experiment.

Cloud marketing is a massive playground that has immense scope where major game players belong to the information technology sector like Salesforce, Oracle, Adobe trying all means to reign over the industry. The CMO’s (Chief marketing officers) budgets are increasing on a fairly stable pace by the fiscal year of 2017. These executives are likely to spend a good chunk on technology related firms than individuals particularly predict Gartner.

According to IBM, the company’s business unit known as IBM Commerce currently has a consumer base that crosses 35,000. The problem which the company is dealing with revolves on the transition they have been experiencing where potential customers are not investing anymore in software like they did earlier: by installing or licensing it at their data centers. However, they have now started to rent through cloud services.

The company has been stumbling and their revenues are not doing quite well thus they have started to push their cloud computing business.

The new strategy might prove fruitful for them since having big names like Facebook on board is an added advantage.

Hence, in a nutshell, IBM has realized its shortcomings and will soon pave its way to redemption.