IBM partners with tech giant Facebook to boost its cloud computing business.
The International Business Machine Corp (IBM) is one of those companies that is on a roll and is collaborating with several big tech behemoths in order to change its fate and emerge successfully. The company unveiled its recent achievement where it has collaborated with Facebook Inc (FB) for its future endeavors.
Both the companies have joined hand in order to sell Facebook’s advertisement services to the massive portfolio of IBM that includes top notch Fortune 500 firms. Moreover, IBM has also ventured to sell its cloud computing services to Facebook that will be powered by their highly sophisticated data analytics software engine.
The firms believe this step will be a great partnership endeavor that will allow marketers focusing on retailers on the whole so that they can deduce and analyze what the masses are actually doing while using Facebook’s services. This will actually allow them to chalk out customers that might prove fruitful for them. Moreover, targeted advertisements will then be sent to them via Facebook as well as come up with better campaigns that will gain potential customers.
Apart from this, Facebook has also vowed to be a part of IBM’s R&D, advertisement thinks tank known as “IBM Commerce THINKLab”. This platform will allow designers, experts, researchers to assist firms in coming up with phenomenal campaigns and derive ways to experiment.
Cloud marketing is a massive playground that has immense scope where major game players belong to the information technology sector like Salesforce, Oracle, Adobe trying all means to reign over the industry. The CMO’s (Chief marketing officers) budgets are increasing on a fairly stable pace by the fiscal year of 2017. These executives are likely to spend a good chunk on technology related firms than individuals particularly predict Gartner.
According to IBM, the company’s business unit known as IBM Commerce currently has a consumer base that crosses 35,000. The problem which the company is dealing with revolves on the transition they have been experiencing where potential customers are not investing anymore in software like they did earlier: by installing or licensing it at their data centers. However, they have now started to rent through cloud services.
The company has been stumbling and their revenues are not doing quite well thus they have started to push their cloud computing business.
The new strategy might prove fruitful for them since having big names like Facebook on board is an added advantage.
Hence, in a nutshell, IBM has realized its shortcomings and will soon pave its way to redemption.
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