Apple Teases With A New Band For Its Wearable Tech

Apple teases with a Space Black Milanese Loop band

It is now believed that Apple Inc. has ventured out to add an accessory band to its wearable tech, Apple Watch. As per a report by Mac Rumors, the webpage of the company’s official website for Czech Republic teased about the launch of a 'Space Black Milanese Loop band’. A similar happening was observed on the Hungarian and Portuguese Apple Store recently.

The company was successful in launching the Apple Watches and since then the sales have gained momentum considerably. The company has been trying its best to experiment with its wearable tech by coming up with stylized trendy bands for its watch. The tech giant made use of Hermes leather strap bands and also launched several colors to attract the masses.

The webpage of AAPL showcases an image of the band and gives an insight of the Milanese strap which will be extremely comfortable and would ensure smooth wrist movement. It is assumed that the strategy deployed by the company to come up with a new version of the Apple Watch during the start of FY16 indicate that the company would launch more accessories and variants in the times to come.

The images of the Apple product have now been removed from the company’s store. It now seems that the company was toying with the user mind. So far, no details have been revealed by the company regarding the launch or pricing details of the Milanese Loop Band. Moreover, the status of availability of the bank is currently unavailable on the website, however, speculations suggest that the band will soon make its debut.

Moreover, the tech behemoth has also confirmed about its plans of coming up with a range of smart watches for its users in Czech Republic, Malaysia and Portugal. It is now being assumed that the teaser was to actually create anticipation amongst the masses and breathe in life to the accessory trend once again.

So far the buy option for the 38 mm model wearable tech is not available, moreover, the description bears striking similarity with the band launched earlier. It is likely that the initiative is to simply spur in traction for the promotion of the wearable tech.

Apple Watch is the brain child of Mr. Tim Cook that disrupted the wearable tech industry. the company si known for smart tactics for the promotion of its products and services and this now seems like a very attractive strategy to popularize its product before actually launching it.

Apple Needs To Come Up With A New Strategy For Apple Watch

Apple needs to come up with better features if it wishes to launch Apple Watch 2

Apple Inc. has always been an innovator in the tech fraternity. When the company unveiled its tablet “iPad” many analysts perceived that this product will revolutionize the company and industry and act as a major catalyst for growth. In its infancy stage, the device was successful in recording high volume of sales but now the sales of the product have gone down tremendously. This serves as a great lesson for the company and they should now learn from their mistakes for its wearable technology, the Apple Watch.

When the company unveiled the Apple iPad, it actually showcased a new range of products for potential buyers to invest on. So many kept this device in their must have list. The psyche was as follows: an average buyer would chalk out his priorities where smartphones were of immense importance, then laptops, notebooks and computers as area of prime investment and finally then came a tablet. Reportedly, Apple Watch 2 will be launched in the times to come, thus the company is now coming up with another innovative option which many analysts believe will not be successful in penetrating amongst buyers.

You will not be astonished to know that human beings have become extremely dependent on smartphones each day making them an integral component of their lives. OEMs actually know this quite well and thus take advantage of it. They are well aware that users get provoked to opt for an upgrade to the recent product offering when any new upgrade is released. Few years back, the pace at which things were upgraded was not really close to two years but with the launch of more and more gadgets has forced the wireless network carriers to come up with different offerings. The cycle has been further modified where users are now seen upgrading their smartphones quite frequently.

In this era, we are getting close to machines. These machines might just be the most productive things ever but the improvements when it comes to performance are actually quite minimal. Moreover, the category is actually quite heftily priced for an average buyers thus even if they want, they will not opt for an upgrade before three to four years.

A conundrum is faced by AAPL when it comes to tablets. So if they really want to push buyers to upgrade then the offerings actually need to be really very good along with considering the affordability factor. The company has significantly achieved its target by launching iPad Pro but it is still uncertain if Apple Watch 2 is worth an upgrade.

Microsoft Announced Improvements In Its Band Wearable

Microsoft Band offers new features through a software update.

Microsoft Corporation has recently announced about making improvements to its core product offering designed to improve fitness by coming up with Microsoft Band 2 priced at $249. The company launched this Band recently and has been quite particular about consumer feedback and has also made sure to incorporate the needs of consumers through a software update. The recent update offers Exercise Tiles, alerts regarding activities and music control.

The company has introduced the recent music control on their official blog. Microsoft highlighted through this update they will not need their phones to manage music. The name of the song will be displayed on the Band’s colored LCD display. The songs can be paused and played directly from the Band. An option has also been added to forward and repeat the songs as required and the volume levels can also be governed through the Band.

The company has collaborated with Spotify that will allow Microsoft users to connect the music application on their smartphone with Band by making use of Bluetooth. MSFT has also told its users that any app that streams music can be connected to the Band too. The music control of the Band can also be controlled as required.

The company has also come up with notifications offering so that the users are reminded about their appointments and are also active. For instance, You Band can tell you to get up and move. So all those who are stationary and inactive will be asked by their Band to get up and move. The consumers are given the leverage to choose the date and time for the reminder so that it does not become annoying. This is a great feature for all those who are concerned for sitting long on their office chairs and need a reminder to get up. However, you will not be bothered on Sundays if you’ve acknowledged your Band.

The Exercise Tiles have also been improved that allow users to choose the activity that they love the most such as yoga or weights. You can also name your exercise giving it a more personalized touch. Heart rate, calories burned, duration can be tracked through this wearable device while exercising. The stats can then be governed via Microsoft Health app and Web Dashboard. The health stats will be coupled on the basis of the exercise the user is performing so that the results are as precise as they can be making it very useful.