Apple Needs To Come Up With A New Strategy For Apple Watch

Apple needs to come up with better features if it wishes to launch Apple Watch 2

Apple Inc. has always been an innovator in the tech fraternity. When the company unveiled its tablet “iPad” many analysts perceived that this product will revolutionize the company and industry and act as a major catalyst for growth. In its infancy stage, the device was successful in recording high volume of sales but now the sales of the product have gone down tremendously. This serves as a great lesson for the company and they should now learn from their mistakes for its wearable technology, the Apple Watch.

When the company unveiled the Apple iPad, it actually showcased a new range of products for potential buyers to invest on. So many kept this device in their must have list. The psyche was as follows: an average buyer would chalk out his priorities where smartphones were of immense importance, then laptops, notebooks and computers as area of prime investment and finally then came a tablet. Reportedly, Apple Watch 2 will be launched in the times to come, thus the company is now coming up with another innovative option which many analysts believe will not be successful in penetrating amongst buyers.

You will not be astonished to know that human beings have become extremely dependent on smartphones each day making them an integral component of their lives. OEMs actually know this quite well and thus take advantage of it. They are well aware that users get provoked to opt for an upgrade to the recent product offering when any new upgrade is released. Few years back, the pace at which things were upgraded was not really close to two years but with the launch of more and more gadgets has forced the wireless network carriers to come up with different offerings. The cycle has been further modified where users are now seen upgrading their smartphones quite frequently.

In this era, we are getting close to machines. These machines might just be the most productive things ever but the improvements when it comes to performance are actually quite minimal. Moreover, the category is actually quite heftily priced for an average buyers thus even if they want, they will not opt for an upgrade before three to four years.

A conundrum is faced by AAPL when it comes to tablets. So if they really want to push buyers to upgrade then the offerings actually need to be really very good along with considering the affordability factor. The company has significantly achieved its target by launching iPad Pro but it is still uncertain if Apple Watch 2 is worth an upgrade.