Friday, 11 September 2015

Apple Inc To Increase Its Share In Smartphone Market



The software giant has reportedly increase its share in the smartphone industry, right before the much anticipated launch of the iPhone 6s.

The most recent news regarding Apple Inc is all about how the firm has lately been working towards increasing its stake in the smart phone industry, right before it plans to launch another version of the much awaited iPhone series.

A report was made to analyze the recent activities of the software giant and it was seen that even though so many new gadgets are expected to be launched at the September 9 event that the iPhone makers have scheduled, the tech giant still seems to be dependent on its smartphone only.

The firm has reportedly increased its ownership in the smart phone industry by buying more shares in it. Analysts believe that this could be entirely due to the pressure from rival companies like Samsung Group, which has been rolling out new smart phones at a very quick pace and giving the Mac makers something to worry about. In order to make sure that the dominance it has does not subside in the near future, the software company is taking the needed measures in the country where it was founded before anywhere else in the world and it is predicted by the analysts in the market that these steps will also be taken in other parts of the world too, once the firm has made its position in the United States stronger than before.

Apple business has no plans of letting go of the strong market position it has managed to attain over all these years and wishes to continue doing even better in the future. The next iPhone 6s that has shaken up the whole industry with anticipation is to be launched in the upcoming event to be held on the 9th of September, which is only a few days away.

The analytical report which stated that Apple management has decided to increase its stake in the smartphone business was presented by MobiLens along with the help of Mobile Metrix, which are two most trusted media companies with their analytics. Even though the report said that the iPod makers are already on top of the list of companies who have the biggest share in the smartphone market of the US, it showed how the firm continues to grow.

The report also showed how the usage of Apple smartphones increased by 1.1 percent which Samsung’s usage fell down, from being 28.6 percent to 27.3 percent. The new version of the smartphones made by the software company, namely iPhone 6 and iPhone 6 Plus helped the Californian Company to rise even more in the industry.

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