Microsoft has launched its flagship store at Fifth Avenue.
Apple recently announced to establish its flagship store. Thus, now following the lead of the tech giant, Microsoft Corporation has also established its first store at 53rd Street New York along with Fifth Avenue.
The idea behind this flagship store is to allow the Microsoft users to engage and interact with the company’s products through first-hands experience. The outlet has been designed in a manner that caters to the shopping culture at Fifth Avenue.
According to the company’s press release, the Windows 10 producer has been working hard to come up with this stores for more than six years approximately. The store currently has five floors that cover an area of 22,369 sq. ft. So a similar store service experience will be offered to visitors like the company’s retail outlets. The only thing that is an added advantage is the interactive experience that has not been offered at their other retail stores yet.
In 2009, the organization established its first retail store in Arizona, Scottsdale, whereas the first outlet by Apple was constructed in 2001. This does not mean that Microsoft retail is stumbling in any way since the company is already operating a series of stores in almost 189 global markets that have housed almost one billion people who have tried using their products and services.
David Porter, Chief Vice President of Microsoft’s Worldwide Retail and Online Stores’, mentioned in a comment, “Our store on Fifth Avenue — as well as every other one of our locations across the U.S., Puerto Rico, and Canada — is here to showcase the best of Microsoft to the local community. We exist to build relationships with our customers, one person at a time, and we are excited to do that on Fifth Avenue starting today.”
As per the company, management is extremely happy with the launch of the flagship store and will be celebrating that throughout the day. Kevin Turner, the chief operating officer will commence the inauguration ceremony of the store. Once the ribbon is cut, a curtain will fall down and the store interiors will be revealed for the masses.
The good news is that the company will also offer tickets to its community concert to around a thousand people who are in line to grace the event. Pitbull will perform at the said concert. People can hardly wait and head up to Microsoft flagship store at Fifth Avenue. Experts also liked the idea and concept of such stores.
Microsoft needs to come out of Windows and explore new segments like computing on web and desktop.
Previously many questioned whether the CEO of Microsoft Corporation’s Mr. Satya Nadella could cope up for the losses the company has experienced. However, things have changed to a great extent for them and they are actually on the verge of redemption. At this point, Mr. Nadella’s strategy is working out for the firm but still there are certain loopholes in the company’s strategy and vision that will halt the company’s growth in the times to come.Tiernan Ray of Barron’s Asia believes that for a company to be successful it needs to have the aspects of Android and Apple. Despite the fact that Mr. Nadella’s efforts have boosted Microsoft (MSFT) stocks to a price of $48.30. The company’s effort to streamline its service for its Windows operating system have acted as barriers for them since they are now focused on one particular domain rather than exploring other potential platforms. Computing in mobile and web has immense potential for growth, Mr. Ray suggests MSFT to come out of Windows and explore new horizons.September will be a game changer for the firm where it expects to launch Windows 10 which is expected to be the next eye candy for developers and users. The company is focused and believes that the upcoming operating system will have such advancements that have never been seen in Windows OS. Many consider that it will be on par Max OS X. However those have been associated with the company for long do not see it as a major advancement.Mr. Sherlund, while speaking to Barron’s Asia stated: “It used to be they would ship a new version, and the market took it as an inducement to buy new PCs. But the PC market is just too mature at this point for consumers to have a lot of interest in a new operating system.”The company is now on the right track considering they have something big in store that is likely to become a major disruption. Moreover, the company now has several futuristic plans which if implemented in the right direction can cause further disruption.MSFT is only struggling when it comes to their smartphones where the operating system on this platform is not very well received by the masses. Moreover, developer’s preferences for iOS and Android over Windows has also resulted in defame which the company needs to worry about.Microsoft products and services are increase and getting better with time if this continues then the future is extremely stable for them.
