Tuesday 19 May 2015

Bidness Tech - Microsoft Needs To Explore New Initiatives

Microsoft needs to come out of Windows and explore new segments like computing on web and desktop.

Previously many questioned whether the CEO of Microsoft Corporation’s Mr. Satya Nadella could cope up for the losses the company has experienced. However, things have changed to a great extent for them and they are actually on the verge of redemption. At this point, Mr. Nadella’s strategy is working out for the firm but still there are certain loopholes in the company’s strategy and vision that will halt the company’s growth in the times to come.

Tiernan Ray of Barron’s Asia believes that for a company to be successful it needs to have the aspects of Android and Apple. Despite the fact that Mr. Nadella’s efforts have boosted Microsoft (MSFT) stocks to a price of $48.30. The company’s effort to streamline its service for its Windows operating system have acted as barriers for them since they are now focused on one particular domain rather than exploring other potential platforms. Computing in mobile and web has immense potential for growth, Mr. Ray suggests MSFT to come out of Windows and explore new horizons.

September will be a game changer for the firm where it expects to launch Windows 10 which is expected to be the next eye candy for developers and users. The company is focused and believes that the upcoming operating system will have such advancements that have never been seen in Windows OS. Many consider that it will be on par Max OS X. However those have been associated with the company for long do not see it as a major advancement.

Mr. Sherlund, while speaking to Barron’s Asia stated: “It used to be they would ship a new version, and the market took it as an inducement to buy new PCs. But the PC market is just too mature at this point for consumers to have a lot of interest in a new operating system.”

The company is now on the right track considering they have something big in store that is likely to become a major disruption. Moreover, the company now has several futuristic plans which if implemented in the right direction can cause further disruption.

MSFT is only struggling when it comes to their smartphones where the operating system on this platform is not very well received by the masses. Moreover, developer’s preferences for iOS and Android over Windows has also resulted in defame which the company needs to worry about.

Microsoft products and services are increase and getting better with time if this continues then the future is extremely stable for them.

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