Alpahabet to modify Android One to cater to Indian consumers.
It has been more than a year where Alphabet Inc. owned Google has launched the Android One. The company will now device new rules that will bolster Android One that will help them in luring the market share as reported by the Wall Street Journal. The modifications will enable the manufacturers to add new features along with the freedom to select the components that will be functional on the Android One devices.
The publication giant has cited sources that have knowledge about the matter. According to them the manufacturers will have the leverage to choose their own prices. So this will assist them in maintaining the cost efficient status.
The previous year in September, the search engine giant launched the Android One photos that had an aim to attract the target audience in the Indian market along with other emerging markets. Manufacturers at this point complained that the requirements by GOOG were extremely complex and strict that has only one or two components options.
So the Android One service will be launched in the Indian market with several amendments revealed some sources on Wednesday. By coming up with program reboot, the cellular companies can pick out the processor partner. This will enable them to battle out with other smartphone manufacturers that encompass extravagant features that are running on the custom Android versions.
An India based cellular company known as Lava International will launch the Android One in India. The core competitors of Android One are Apple and Android manufacturers.
The previous year, the chief executive officer of the company Mr. Sundar Pichai launched the Android One. The core aim was to conquer the market share in the “fastest growing” cellular market across the globe. When it was launched only 10% of the Indian market utilized a smartphone that has extensive features.
According to STGIST, “The first set of Android One offered price tags from $105 to $120 — cheaper than devices from Samsung Electronics, LG and other Android manufacturers. But Android One failed due to “limitation of devices.””
At this point of time, the smartphones belonging to Apple Inc., Nokia, Samsung Electronics are being used in the Indian market.
Apple iPhones are extremely popular in the region where many people aspire to buy them. iPhone owners have developed an elite image in the Indian community. Usually these iPhones are bought on installments.
The company has now a great chance to attract audience towards Android One.
Microsoft cannot really compete with iOS and Android ecosystem.
Microsoft Corporation has been a major game player in the world of laptops, personal computers, and tablets to some extent, but the company has been stumbling when it comes to smartphones since a long while now. Microsoft products have established their niche market, but smartphones have never been their thing.
The two operating system which have become a major game player in the mobile interface domain is Apple Inc's iOS and Google Inc's Android. They have been present in the market for a fairly long time and have made their strong market presence. During this time, Microsoft was only stumbling when both these operating systems were establishing its market. However, many skeptics believe that Windows 10 will not be a game changer for them as well since the mess has already been made.
There are several problems associated with Windows operating system. Firstly, developers have sidelined this operating primarily to the limited stream of revenues along with the lack of opportunity when comparing Android or iOS. Developers tend to spend a great amount of time in building these two operating system that apps on Windows are hardly updated. Most of the time, the Window users complain that they do not get a similar experience like the two operating system. Moreover, few Microsoft products that are highly demanded are also rolled out on other OS without understanding that they need to work on their platform at this point of time.
However, Microsoft at this point is trying to enforce the fact that this new operating system will be a breakthrough for them. The new browser known as Project Spartan is expected to be a game changer for the firm which will redefine the browsing experience. They will now also have an Action Center that will allow users to receive notifications and sync data on various platforms. They are reportedly working on an on- screen keyboard that will be floating. Moreover, A Siri-like feature known as Cortana will act like a personal assistant of the user keeping him well equipped with everything he needs to know.
Irrespective of the fact that new features have been launched, we do not see that any damage can be caused to the market share of Apple and Google. However, Microsoft efforts need to be commended since now they are at least trying to pave their way to redemption.
Hence, in a nutshell, Microsoft will gradually pave its way to redemption and meanwhile these steps will act as a catalyst to embrace the change on a broader canvas.
