Bidness Tech - Microsoft Windows 10 Might Not Revive The Company's Smarthphone domain

Microsoft cannot really compete with iOS and Android ecosystem.

Microsoft Corporation has been a major game player in the world of laptops, personal computers, and tablets to some extent, but the company has been stumbling when it comes to smartphones since a long while now. Microsoft products have established their niche market, but smartphones have never been their thing.

The two operating system which have become a major game player in the mobile interface domain is Apple Inc's iOS and Google Inc's Android. They have been present in the market for a fairly long time and have made their strong market presence. During this time, Microsoft was only stumbling when both these operating systems were establishing its market. However, many skeptics believe that Windows 10 will not be a game changer for them as well since the mess has already been made.

There are several problems associated with Windows operating system. Firstly, developers have sidelined this operating primarily to the limited stream of revenues along with the lack of opportunity when comparing Android or iOS. Developers tend to spend a great amount of time in building these two operating system that apps on Windows are hardly updated. Most of the time, the Window users complain that they do not get a similar experience like the two operating system. Moreover, few Microsoft products that are highly demanded are also rolled out on other OS without understanding that they need to work on their platform at this point of time.

However, Microsoft at this point is trying to enforce the fact that this new operating system will be a breakthrough for them. The new browser known as Project Spartan is expected to be a game changer for the firm which will redefine the browsing experience. They will now also have an Action Center that will allow users to receive notifications and sync data on various platforms. They are reportedly working on an on- screen keyboard that will be floating. Moreover, A Siri-like feature known as Cortana will act like a personal assistant of the user keeping him well equipped with everything he needs to know.

Irrespective of the fact that new features have been launched, we do not see that any damage can be caused to the market share of Apple and Google. However, Microsoft efforts need to be commended since now they are at least trying to pave their way to redemption.

Hence, in a nutshell, Microsoft will gradually pave its way to redemption and meanwhile these steps will act as a catalyst to embrace the change on a broader canvas.