Google Inc’s strategy to become a subsidiary of its newly materialized parent company has now been implemented, as the tech giant will now be referred to as Alphabet Inc now where the search engine company will be working under it to carry out the same old business activities. According to the latest news, the giant was seen to announce to the market as to how it has decided to change its status from being a sole company to becoming a subsidiary now, by the end of the trading session of the day. The company also informed as to how the name of the holding will be changing whereas the two tickers that are used by the tech giant’s stock, namely GOOGL and GOOG will remain the same. All the shares that are traded with Google’s stock name will now be traded within the market with Alphabet’s name now. The whole strategy that has been adopted by the company is for the purpose of making sure that all the different businesses that have been working under the search giant’s rule can now work under the new parent company now and be accountable to it only. Since the software giant has always carried out different kinds of businesses in a very successful manner, many might have questioned this new plan of the firm but the fact is that the industry giant needs to make sure that all the different sectors that are being worked upon are established in a way where the profit can be maximized in the best possible way. Google business has turned out to be quite a profitable advert business over the period of time but with the new steps taken, the management of the company is hoping to make things even better within the firm. In other news, it was seen that Amazon Inc, the retail giant, seems to be giving the software holding Alphabet a difficult time where the revenue generation is concerned, as it is taking away all the ad clicking business revenue that the search engine company usually depends on for making considerable amounts of money in every quarter. A recent survey has also shown that most of the users opt to shop from Amazon right away when they think of shopping online, which might be a good news for the retail giant but has turned out to be a moment to worry for the software giant on the other hand, which needs to think of other ways to attract users to its website to maintain revenue generation coming in from clicks on ads.
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