The iPhone makers have been lately working on Apple Maps which might turn out to be for the upcoming car that the firm is working on.
Three years back in 2012, when Apple launched its Apple Maps, the venture was seen as a clumsy step to be taken by a company that has always been praised for its excellent choice of products and software. There were reportedly many shortcomings of the map that took the attention of the analysts as it had many issues regarding reaching out to place out of its reach. However, the criticism was taken well by the iPhone 6 makers and they have reportedly worked on their mapping app to make it a better one and competitive enough to compete with Google maps. Since the past several quarter, the difference has been seen to be quite eminent in the smartphones released by the Californian Company.
Even though many analysts believe that Apple Maps was introduced in the first place to compete with software rival Google Inc, but some analysts are of the believe that for a company which is famous for earning most of its revenue from the sales of the hardware products it produces, like the iPhone, iPad and Mac, it does not make sense for the firm to come up with a minor mobile app to compete with the giant that has already established itself in the field. Keeping in mind that the Californian firm is capable of making such decisions as spending on new ventures is not a problem for it, considering the $194 billion cash it has in hand, the analysts refuse to believe that this act is just being carried out to satisfy the need complete.
According to recent news, Apple has been working more towards making its mapping app work in a more refined way. As per a report by Motley Fool, it was seen that the software firm bought Coherent Navigation recently and made arrangements to renew its TomTom license, which is responsible to provide assets to the iPhone makers which are essential for the working of the mapping app.
The reason why analysts believe Apple is working more on its mapping app than before shows that the firm is looking at it in a broader perspective than the mere competition. With the help of Apple maps, even though people will increase their demand for iPhones, it is expected that this will come in handy in the Apple Watch which might help the users more.
On the other hand, analysts think that this will turn out to be the most useful in the upcoming car that Apple is reportedly working on and for the firm to spend so much time and focus on the app lately shows that the iPod makers might be thinking the same.
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