The search engine giant, Google (NASDAQ: GOOGLE), is recently on a roll with its mobile payment system, Google Wallet , purchasing Softcard’s point-of-sale tech and also advancing in international market for its services.
Google goes one step ahead in partnering with numerous merchants and various restaurants. Users that use Android apps from Seamless and Dunkin Donuts, and merchants platform Shopify will allow customers to use Google Wallet to make quick payments.
The tech giant has now made shopping more convenient and easy free the consumers, especially loyalty card holders. Yes, loyalty cards are a great source of benefit for the consumer who owns them, but may not be prove to be advantageous at all if you forget them. But Google Wallet now allows you to add and manage your loyalty cards, by signing up for them. However, as of yet, not every company's loyalty program is available figure is ever growing.
In November, Google integrated its mobile payment service with Papa John’s Android app, and other merchant platforms such as Stop gate and ChowNow. Google Wallet initially had a slow start until today, as the service at first was just integrated with 30 apps and around 30 mobile sites.
Currently, Google Wallet payment service is only limited to United States users and business. However, the tech giant has started with its service to transfer funds to international markets, making it available to Gmail users.
Mobile payments have been of great interest for tech companies like Apple and Samsung are also introducing their payment systems in the market. The concept behind making payments quickly and conveniently is not only secure, but it also lets consumers purchase more things while they browse. Clearly, this idea has convinced users that taking out a smartphone is more convenient than presenting cash or card.
Along with competing rivals such as PayPal and Apple Pay, Google Wallet aims to make it simpler by reducing the steps when paying for stuff through smartphone, by saving authentication details, safely storing card numbers and shipping details in its system.
For Shopify, the online platform for merchants to do business to add Google Wallet was a good move. As mobile payments grow, Shopify would need to add whatever mobile payment services with which its users are registered in order to not let any customer go with an empty shopping cart. The company is also said to be planning on to add Apple Pay.
No comments:
Post a Comment